Born again:A breath of fresh design
Sometimes you are handed the challenge of revitalizing an already established publication. This example was the "rebirth" of a publication originally named "Desert Digest" for American Society of Interior Designers (ASID).
We first changed the name to "Desert Design" to convey a more upscale and chic feel that goes hand-in-hand with its subject matter: interior design. Next came the complete redesign of the magazine itself. Nothing was above scrutiny or change. A new masthead & fonts changed the feeling of the magazine, in fact, they brought it back from the dead. Then came a fresh approach to keep her and the business healthy with newly designed media kit, business cards & other marketing materials. You might call it a creative resurrection.
